Actionable advice and proven strategies to accelerate your go-to-market success and drive growth for your technology business.
A detailed comparison of Apollo.io and ZoomInfo for B2B prospecting and sales intelligence. Covering data quality, pricing, features, integrations, compliance, and which platform fits your team's needs and budget.
Jamie Partridge
Founder & CEO
Master B2B intent data to identify in-market accounts, prioritize outreach, and close deals faster. This complete guide covers first-party, second-party, and third-party intent signals, plus practical frameworks for using buying signals across your GTM motion.
Jamie Partridge
Founder & CEO
A comprehensive guide to the BANT sales qualification framework. Covers Budget, Authority, Need, and Timeline in depth, modern criticisms, BANT vs MEDDIC vs SPICED comparison, when BANT still works, when it fails, and how to modernise it for today's B2B buying environment.
Jamie Partridge
Founder & CEO
A complete battle card template with 9 essential sections. Learn how to build, distribute, and maintain competitive battle cards that help your sales team win more deals.
Jamie Partridge
Founder & CEO
Learn how to calculate customer churn rate and revenue churn rate with clear formulas, B2B SaaS benchmarks, root cause analysis, and 10 proven strategies to reduce churn and protect recurring revenue.
Jamie Partridge
Founder & CEO
Content marketing costs ~$47 per lead while paid ads average ~$121. But raw CPL is only part of the story. Learn when content wins, when paid wins, and how to build a combined strategy that maximises B2B ROI.
Jamie Partridge
Founder & CEO
A tactical quarter-by-quarter demand generation playbook built specifically for leading companies. Covers foundation building, channel activation, optimisation, and acceleration with specific plays and budget templates for each phase.
Jamie Partridge
Founder & CEO
Build a demand generation strategy that creates, captures, and converts demand. This complete B2B playbook covers channel strategy, measurement frameworks, team structure, and budget allocation.
Jamie Partridge
Founder & CEO
A complete discovery call framework with a 30-minute structure, 30+ discovery questions organised by BANT, MEDDIC, and SPICED, talk track examples, qualification criteria, and common mistakes to avoid.
Jamie Partridge
Founder & CEO