About UpliftGTM
Go-To-Market Agency Built for B2B Technology Companies
UpliftGTM is a specialist B2B GTM agency founded in Sydney by Jamie Partridge. We design, build and hand over the full go-to-market system — outbound, SDR, cold email, SEO, GEO, demand generation and GTM leadership — for B2B SaaS, cybersecurity, AI, fintech and software companies across APAC, the UK and the US.
Our story
Why UpliftGTM exists
UpliftGTM was founded to solve a problem that every operator inside B2B technology eventually runs into: the go-to-market function is fragmented across too many vendors, owned by nobody senior, and measured by the wrong things. Founders hire an SDR agency for outbound, a content shop for blog posts, a separate SEO consultant for technical audits, a recruiter for sales leadership and a freelancer to glue the data together. Each vendor optimises for its own slice of the funnel. No one is accountable for the whole revenue system. The client ends up paying four or five retainers and still cannot answer the question: is our pipeline actually working?
The second problem is specialisation. Most agencies describe themselves as “B2B” but work across e-commerce, consumer, SMB, professional services and technology in the same month. B2B technology buyers do not behave like any of those other segments. They run long evaluation cycles, involve large buying committees, demand technical proof, and care deeply about how a product integrates into an existing stack. Playbooks built for other markets simply do not translate — and generalist agencies rarely admit it.
The third problem is the retainer trap. Traditional agency commercials reward vendors for keeping work inside the agency for as long as possible. The incentive is to build dependence, not capability. Jamie Partridge founded UpliftGTM on the opposite thesis: the most valuable thing an agency can do for a B2B technology company is build a go-to-market system the client owns and operates itself. Engagements are scoped around diagnose, build and hand over, not month-after-month maintenance.
From a Sydney HQ, UpliftGTM now works with B2B technology companies across APAC, the UK and the US — from seed-stage SaaS founders moving beyond founder-led sales, to enterprise vendors rebuilding mature revenue organisations. The common thread is an appetite for senior thinking, honest diagnosis and durable infrastructure rather than outsourced execution dressed up as strategy.
What we do
One GTM system, not five vendors
UpliftGTM delivers the full B2B technology go-to-market stack as a single, integrated system. On the outbound side, that means SDR-as-a-service, cold email infrastructure, outbound programme design, LinkedIn outbound and multi-channel sequencing — built to generate meetings with the right buyers inside the right accounts, not volume for its own sake.
On the search side, UpliftGTM runs B2B SaaS SEO programmes alongside generative engine optimization (GEO) to win visibility in both Google and AI answer engines like ChatGPT, Perplexity, Claude and Google AI Overviews. Technical audits, content engines, entity optimization and link architecture are built as one discipline rather than split across separate teams.
On the strategy and leadership side, clients can access a fractional VP of sales, GTM strategy consulting, revenue operations design, sales enablement and GTM recruitment — so the same team that designs the system also helps hire the humans who will run it once the engagement ends.
These services are deliberately sold as a single bundle because they only work as a single bundle. Outbound without positioning fails. SEO without sales alignment produces traffic that does not convert. SDR teams without enablement churn. UpliftGTM exists to remove the seams between disciplines that kill most B2B tech GTM motions.
Methodology
Diagnose. Build. Hand over.
Every engagement runs through the same three-phase operating model. It is the shape of the work that makes UpliftGTM different from a retainer agency.
Diagnose
A structured audit of positioning, ICP, funnel data, tech stack, team structure, content footprint and search visibility. Output: a written diagnosis and a prioritised build plan — including the things we recommend you do not do.
Build
Senior operators assemble the system: outbound infrastructure, SDR playbooks, SEO and GEO content engines, enablement assets, reporting layers and hiring plans. Work is scoped around outcomes, not activity hours.
Hand over
Documentation, training, hiring support and a structured transition of the operating system to the client team. The engagement finishes when the client can run the system without us — not when the retainer ends.
Who we work with
B2B technology companies, end to end
UpliftGTM works exclusively with B2B technology companies. Within that focus, clients range from seed-stage startups through to enterprise vendors, and span the verticals where technical buyers dominate the decision.
B2B SaaS
Horizontal and vertical SaaS, from PLG to enterprise sales-led.
Cybersecurity
SASE, XDR, identity, cloud security, GRC and MSSPs.
Artificial Intelligence
AI-native products, applied ML, LLM infrastructure and AI platforms.
Fintech
Payments, banking infrastructure, embedded finance and compliance tech.
Healthcare Tech
Clinical SaaS, digital health, life sciences software and healthtech platforms.
HR Tech
Talent, workforce, HRIS, learning and workplace experience platforms.
MSPs & Managed Services
Managed service providers selling technology outcomes to SMB and mid-market.
Enterprise Software
Established vendors rebuilding outbound, SEO and SDR motions at scale.
Developer Tools & Infra
DevTools, data platforms, observability and cloud infrastructure.
Stage-wise, engagements run from seed-stage founders building their first outbound motion through Series A/B scale-up clients installing real SDR functions, up to enterprise technology vendors restructuring mature revenue organisations. The common requirement is an appetite for senior, system-led work — not cheap execution.
Regions served
Sydney HQ. APAC, UK and US clients.
UpliftGTM is headquartered in Sydney and serves B2B technology companies across three core regions. Remote-first operating model, senior hires regardless of postcode, and in-region travel when engagements require it.
APAC
Headquartered in Sydney, serving Australia, New Zealand and wider Asia-Pacific. Native time-zone coverage for APAC GTM motions and the advantage of operating close to buyers from day one.
United Kingdom
Active engagements across London and regional UK B2B tech hubs. UK-compliant outbound, GDPR-aware data practices and content tuned to UK buying behaviour.
United States
Coverage across US B2B technology hubs including New York, San Francisco and Austin. Outbound, SEO and GEO built for the pace and scale of the US B2B tech market.
Leadership Team
Our leadership team brings extensive experience in B2B demand generation, multi-channel outreach, and technology sales. We're passionate about connecting technology companies with the right decision-makers and delivering measurable pipeline growth through our targeted lead generation programmes.
Jamie Partridge
Founder & CEO of UpliftGTM
Founder of UpliftGTM, a specialised go-to-market agency helping technology companies accelerate growth. With extensive experience in technology marketing and sales, Jamie has developed and executed successful GTM strategies for companies ranging from early-stage startups to enterprise organisations.
- Developed GTM strategies for B2B technology companies across SaaS, cybersecurity, AI, fintech and software
- Co-Founder of innovative AI Company, Aegis Enteprise
- Recognised thought leader in B2B Technology GTM Strategy
Whitney
Account Director
As Account Director at UpliftGTM, Whitney brings extensive experience in managing client relationships and ensuring the successful delivery of go-to-market programmes. She specialises in understanding client needs and translating them into actionable strategies that drive measurable business results.
- Managed successful campaigns for enterprise technology clients
- Expert in building and nurturing client relationships
- Skilled at coordinating cross-functional teams to deliver exceptional results
Mission & values
What we believe
UpliftGTM exists to help B2B technology companies build go-to-market systems they actually own. These are the principles that shape every engagement.
Systems you own
Every engagement is built to leave behind infrastructure, playbooks and documentation the client controls — not dependence on a retainer.
B2B tech specialisation
We only work with B2B technology companies. Narrow focus means deeper institutional knowledge and better playbooks for technical buyers.
Honest diagnosis
We tell clients what we actually see in their GTM motion, even when it means recommending less work or no engagement at all.
Senior-led engagements
Work is scoped, built and delivered by senior operators — not junior account managers running a playbook they didn’t write.
Handoff over retainer
Engagements are structured around diagnose, build and hand over. The measure of success is whether the client can run the system without us.
Integrated, not fragmented
Outbound, SEO, GEO, SDR and enablement are delivered as a single system by one team rather than a patchwork of vendors.
Founder
About Jamie Partridge
UpliftGTM is led by founder and CEO Jamie Partridge, a B2B technology go-to-market operator based in Sydney. Jamie writes and speaks regularly on B2B outbound, SDR operations, SEO and generative engine optimization.
Jamie Partridge
Founder & CEO, UpliftGTM
Sydney, NSW, Australia
Jamie Partridge is the Founder & CEO of UpliftGTM, a specialised go-to-market agency that designs and builds GTM systems for B2B technology companies. UpliftGTM works with SaaS, cybersecurity, AI, fintech, healthtech and software companies — building outbound infrastructure, SEO engines, content systems, SDR teams and sales enablement programmes that generate predictable pipeline.
With extensive experience in B2B technology marketing and sales, Jamie has developed and executed go-to-market strategies for B2B technology companies ranging from early-stage startups to enterprise organisations. He is also Co-Founder of Aegis Enterprise, an innovative AI company.
Jamie is a recognised thought leader in B2B technology GTM strategy and writes regularly about outbound sales, SDR operations, SEO, generative engine optimization (GEO), demand generation and how technology companies can build repeatable pipeline without burning cash on ad spend.
Based in Sydney, Australia, Jamie works with B2B technology companies across Australia, New Zealand, the United Kingdom and the United States.
Featured work
Selected B2B technology engagements
A selection of B2B technology clients UpliftGTM has partnered with. Read the full case studies for programme scope and structure.
Versa Networks
Outbound pipeline programme and GTM enablement for a global secure networking vendor.
TotalMobile
Integrated outbound and demand generation motion for a field service management platform.
Clarizen
Sales development and outbound infrastructure for an enterprise project portfolio management vendor.
FAQ
Frequently asked questions about UpliftGTM
- What is UpliftGTM?
- UpliftGTM is a specialist go-to-market agency that designs, builds and operates revenue systems for B2B technology companies. Rather than acting as a generalist marketing agency or a fractional consultancy, UpliftGTM assembles the full GTM stack — outbound infrastructure, SDR operations, cold email, B2B SEO, generative engine optimization (GEO), demand generation, sales enablement and GTM recruitment — into a single engagement owned by one senior team. The focus is on building systems clients keep: documented playbooks, operational infrastructure, hiring frameworks and reporting layers that continue to produce pipeline after the engagement ends. UpliftGTM works exclusively with B2B technology companies across SaaS, cybersecurity, AI, fintech, healthcare tech, HR tech, MSPs and enterprise software, serving clients in APAC, the United Kingdom and the United States.
- Who founded UpliftGTM?
- UpliftGTM was founded by Jamie Partridge, a B2B technology go-to-market operator based in Sydney, Australia. Jamie has spent his career building outbound, SDR and marketing systems for B2B technology companies ranging from early-stage SaaS startups through to enterprise software vendors. He founded UpliftGTM to solve a specific problem he saw repeatedly inside B2B tech: founders and revenue leaders were forced to stitch together a fragmented stack of SDR agencies, SEO vendors, content shops and recruiters, none of whom understood the full picture. Jamie is also the co-founder of Aegis Enterprise, an AI company, and writes regularly on B2B outbound, SDR operations, SEO and GEO. You can read more about his background on the Jamie Partridge author page.
- Where is UpliftGTM based?
- UpliftGTM is headquartered in Sydney, New South Wales, Australia. From Sydney, the team works with B2B technology companies across the Asia-Pacific region, the United Kingdom and the United States. The Sydney HQ allows UpliftGTM to serve APAC clients in their own time zone while still maintaining significant overlap with UK and US working hours — a meaningful advantage for outbound programmes that require live coordination across regions. The business was deliberately built remote-first so senior operators can be hired based on domain expertise rather than postcode, and so clients can be supported wherever their buyers actually are. Clients who prefer an in-person kickoff can meet the team in Sydney, and the team travels to client sites in London, New York, San Francisco and other major B2B tech hubs as engagements require.
- What industries does UpliftGTM work with?
- UpliftGTM works exclusively with B2B technology companies. The core verticals are B2B SaaS, cybersecurity, artificial intelligence, fintech, healthcare technology, HR technology, managed service providers (MSPs) and enterprise software. This narrow focus is intentional: B2B tech buyers behave differently from SMB, consumer or traditional enterprise buyers, and the GTM motions that work in those segments — long sales cycles, multi-stakeholder buying committees, technical evaluations, proof-of-concept processes, integration questions — require playbooks built specifically for them. By refusing to work outside B2B technology, UpliftGTM can build deep institutional knowledge of how technical buyers research, evaluate and purchase software, and apply that knowledge across every engagement. Clients range from seed-stage startups building their first pipeline motion to enterprise vendors restructuring mature revenue organisations.
- How is UpliftGTM different from a marketing agency?
- Traditional marketing agencies sell deliverables — blog posts, ad campaigns, landing pages — and measure themselves on outputs. UpliftGTM sells go-to-market systems and measures itself on whether the client can run those systems independently after the engagement. That distinction changes everything about how work is scoped, staffed and handed over. Where a marketing agency might run a content calendar indefinitely, UpliftGTM builds the content engine, trains the client team to operate it, and steps back. Where an SDR agency rents out sales reps, UpliftGTM designs the SDR function, writes the playbooks, helps hire the team and transitions ownership. The commercial model reflects this philosophy: UpliftGTM is explicitly not a forever-retainer business. Engagements are structured around diagnose, build and hand-over phases so value compounds for the client rather than the agency.
- What services does UpliftGTM offer?
- UpliftGTM offers an integrated set of go-to-market services for B2B technology companies. The outbound stack includes SDR-as-a-service, cold email infrastructure, outbound programme design and LinkedIn outbound. The search stack includes B2B SaaS SEO, generative engine optimization (GEO) for AI search visibility, and technical SEO audits. Strategy and leadership services include fractional VP of sales, GTM strategy, revenue operations design, sales enablement and GTM recruitment. Demand generation, lifecycle and content services round out the offering. Clients typically engage on a bundle of services delivered as a single system rather than picking individual line items.
- Does UpliftGTM work with startups or only enterprise?
- UpliftGTM works across the full B2B technology company lifecycle, from seed-stage startups through to mature enterprise vendors. The common requirement is that the company sells technology to other businesses and has a product that is ready for a real go-to-market motion. For early-stage startups, UpliftGTM typically builds the first outbound system, establishes the initial SEO and GEO footprint, and helps founders move from founder-led sales into a repeatable pipeline motion. For growth-stage companies, work tends to focus on scaling SDR teams, fixing broken funnels and installing senior GTM leadership. For enterprise clients, engagements often look like revenue transformation programmes — rebuilding outbound, restructuring enablement and upgrading measurement. The engagement model flexes to match stage, but the philosophy of building systems the client owns stays constant.
- How does UpliftGTM deliver its services?
- Every UpliftGTM engagement follows a three-phase methodology: diagnose, build and hand over. The diagnose phase is a structured audit of the client’s current GTM motion — positioning, ICP, funnel data, tech stack, team structure, content footprint and search visibility — resulting in a written diagnosis and a prioritised build plan. The build phase is where the system is constructed: outbound infrastructure, SDR playbooks, SEO engines, GEO content, enablement assets and reporting. Senior operators run the build, not junior account managers. The hand-over phase transitions the operating system to the client team through documentation, training, hiring support and a structured exit. Throughout, engagements are senior-led, outcomes-framed and designed so the client finishes with infrastructure they control rather than dependence on the agency.
- Who should hire UpliftGTM?
- UpliftGTM is built for founders, CEOs and revenue leaders at B2B technology companies who want a single senior partner to own the go-to-market build rather than stitching together four or five vendors. Typical clients include founders who have outgrown founder-led sales and need a real outbound motion, CROs and VPs of sales inheriting underperforming SDR teams, marketing leaders who need to rebuild SEO and GEO for AI search, and boards bringing in GTM support ahead of a capital raise. UpliftGTM is a poor fit for companies that want cheap, high-volume, low-touch execution or for businesses outside B2B technology. If the requirement is senior thinking, honest diagnosis and durable systems — rather than bodies on seats or retainer maintenance — UpliftGTM is built for the job. Contact the team via the contact page or book a call.
- How do I contact UpliftGTM?
- The fastest way to reach UpliftGTM is to book a discovery call via the Calendly link on the homepage or to send a message through the contact page. All inbound enquiries are reviewed by a senior operator, not a BDR screening form. Expect a response within one business day. A typical first conversation is 30 minutes, covers the company’s current GTM motion and the problem to be solved, and ends with either a clear next step (a structured diagnosis, a scoped proposal, a referral) or an honest explanation of why UpliftGTM isn’t the right fit. UpliftGTM does not run aggressive sales cycles on prospective clients — the same honest, diagnostic posture applied to client work is applied to sales. For press, partnerships or speaking requests, use the contact form and flag the topic in the message.
Build a GTM system you actually own
If you lead go-to-market at a B2B technology company and want a senior partner to diagnose, build and hand over the full system — book a call or get in touch.