UpliftGTM & Totalmobile Case Study
Executive Summary
Strategic ANZ Market Entry for Field Service Management Software
Totalmobile, a field service management software provider, partnered with UpliftGTM to accelerate their entry into the ANZ market, leveraging our expertise to quickly establish brand awareness, generate pipeline, and secure initial customers in the region.
- Market Entry Strategy. We developed a tailored market entry strategy for Totalmobile's field service management platform in the ANZ region, identifying key target segments, competitor positioning, and optimal messaging.
- Professional Outbound Calling. Our professional SDR team executed a sophisticated outbound calling programme to connect directly with decision-makers interested in field service management solutions, establishing meaningful conversations that led to qualified opportunities.
- Continuous Pipeline Development. Maintained a steady flow of qualified meetings with organisations seeking field service management software while gathering market intelligence to refine our approach and continuously improve targeting and messaging effectiveness.
"New business meetings are the heartbeat of any B2B SaaS Go-to-market (GTM) strategy. Uplift has been our partner in providing a steady stream of new business meetings since our launch in the ANZ market and has contributed significantly to our pipeline."
The Challenge
Breaking Into a Competitive Field Service Management Software Market
Totalmobile needed to quickly establish their field service management platform in the ANZ market and generate a consistent flow of qualified pipeline to support their regional growth objectives.
"Entering a new market requires more than just great technology – you need strategic local knowledge and the ability to connect with the right decision-makers who understand the value of field service management software."
Market Awareness
As a new entrant in the ANZ market, Totalmobile needed to quickly establish brand awareness and credibility for their field service management software with potential customers across key industries.
Target Account Identification
Identifying and engaging the right stakeholders across the most promising organisations that would benefit from field service management software required local market knowledge and strategic targeting.
Consistent Pipeline Generation
Creating a reliable flow of qualified opportunities from organisations looking to implement or upgrade their field service management solutions was crucial to validate the regional expansion and secure early wins.
The Results
Field Service Management Software Market Success
Our strategic market entry campaign delivered measurable results that established Totalmobile as a significant player in the ANZ field service management software market from launch.
- Immediate Pipeline Generation
- Our targeted outreach campaign for Totalmobile's field service management software generated significant pipeline within the first quarter of market entry, providing immediate momentum in the ANZ region.
- Decision-Maker Access
- We established consistent access to key decision-makers interested in field service management solutions across target organisations, creating a steady flow of high-quality meetings with the right stakeholders from the outset.
- Brand Acceleration
- Our strategic programme rapidly enhanced Totalmobile's field service management software brand visibility across the ANZ market, establishing them as a credible solution provider much faster than traditional approaches.
- Market Intelligence
- Throughout the engagement, we gathered valuable market insights about field service management software needs that helped refine Totalmobile's product positioning and messaging, ensuring their offering resonated with the specific requirements of ANZ customers.
Ready to Accelerate Your Field Service Management Software Market Entry?
Book your free consultation today to discover how our strategic approach can help you establish brand presence, connect with the right decision-makers, and generate pipeline for your software solution in new markets.